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Better Marketing for a Better World: An Invitation
The Special Issue of the Journal of Marketing on Better Marketing for a Better World (BMBW) brings together wide-ranging research to assess, illuminate, and debate whether, when, and how marketing contributes to a better world. This webinar will launch the BMBW initiative—and the Special Issue—by addressing the many challenges we face as a field in developing new BMBW knowledge, and the many opportunities we have to overcome them. Join the Special Issue Editors Rajesh Chandy, Gita Johar, Christine Moorman, and John Roberts, for a discussion and debate about how to approach these challenges, and about how to harness these opportunities to contribute to a better world.

May 12, 2021 12:00 PM in Eastern Time (US and Canada)

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